Trump's Memecoins Spark Surge in 'Crypto' Google Searches to 3-Year High

A recent surge in search interest for the term “crypto” on Google can be traced back to the launch of Donald Trump’s memecoin project, which drove the keyword’s popularity to its highest level since November 2021. This increase in search volume highlights the impact Trump’s memecoin venture has had on public interest in the cryptocurrency space.
On January 18, just days before his inauguration, President Trump launched the Official Trump (TRUMP) token, marking his entry into the memecoin market. Shortly after, First Lady Melania Trump introduced her own token, the Melania Meme (MELANIA). Both tokens garnered significant attention upon launch, although they saw sharp declines in value soon after. Despite the price drops, the memecoin release caused a notable surge in crypto-related searches.
Crypto Searches Hit Three-Year High
Google Trends data revealed that following the memecoin release, the term “crypto” saw its peak search interest since Bitcoin’s all-time high in November 2021, when the cryptocurrency surpassed $67,000. The launch of Trump’s tokens also sparked increased search volumes for terms such as “memecoin,” “buy crypto,” and “Solana,” with the Solana network experiencing particular attention from new users.
The sudden spike in search interest was not limited to Google. On January 22, crypto-related apps dominated the finance section of Apple’s App Store in the U.S. Among the top three apps were major crypto platforms like Crypto.com, Moonshot, and Coinbase, all of which saw a surge in user activity. Other apps such as Coinbase Wallet, Robinhood, Binance.US, and Kraken also made their way into the top 30 free apps in the finance category.
The Trump Memecoin Effect: A Boost to Crypto Apps and Networks
In addition to boosting the popularity of crypto apps, Trump’s memecoin release triggered a significant rise in the number of new Solana addresses. Data from digital asset custody service Copper.co revealed that on the eve of Trump’s inauguration, daily new Solana addresses reached an all-time high of nearly nine million, signaling growing interest in the blockchain network.
The launch of Trump’s memecoins also attracted a new wave of first-time crypto investors. According to a survey conducted by NFT Evening on January 20, 42% of Trump memecoin buyers were entering the world of crypto for the first time, marking an influx of new participants into the market.
Potential Risks and Concerns Surrounding Memecoins
While the Trump memecoin project has undeniably sparked widespread interest in the cryptocurrency space, it has also raised concerns. Some critics view the release of the memecoins as a potential risk to the broader crypto ecosystem. Crypto scam investigator Coffeezilla even suggested that the memecoin launch “should be a crime,” highlighting the potential dangers of speculative and high-risk investments.
California Representative Maxine Waters also weighed in on the matter, warning lawmakers on January 22 that Trump’s memecoin could pose national security risks. As the memecoin’s value plunged by 53% from its peak, many community members reported substantial losses, further fueling concerns over the volatile nature of the project.
Despite the risks, the Trump memecoin phenomenon has undeniably brought attention to the crypto space, potentially attracting a new generation of investors. However, as with any high-risk asset, it remains to be seen whether the long-term impact of this memecoin launch will ultimately prove beneficial or detrimental to the crypto market.
As the memecoin continues to evolve, both enthusiasts and critics will closely monitor its trajectory, with many watching to see how it influences the broader crypto landscape and whether it signals a new wave of mainstream interest or further volatility.
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