TRUMP Memecoin Struggles to Rally Despite Eric Trump’s Endorsement and Treasury Buy Plan

Eric Trump reveals that World Liberty Financial will acquire a major position in the TRUMP memecoin — but the market barely flinches.

The highly publicized TRUMP memecoin, backed by the Trump family, experienced only a modest price bounce on June 6 following a major endorsement from Eric Trump, raising questions within the crypto community about the token’s strength and future.

Eric Trump Confirms Big Buy-In from World Liberty Financial

In a post shared on X (formerly Twitter), Eric Trump announced that World Liberty Financial (WLF) — a crypto platform aligned with the Trump family — is preparing to acquire a significant amount of the TRUMP token as part of its long-term investment strategy.

“We’re proud to announce that World Liberty Financial plans to acquire a substantial position in $TRUMP for their Long-Term Treasury,” said Eric Trump.

Immediately after the post, TRUMP jumped 6.4%, rising briefly to $10.36, but quickly fell back to $10.10. The token currently ranks as the 45th-largest cryptocurrency with a market cap of around $2.03 billion, based on real-time market data.

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Crypto Community Reacts to Lackluster Price Movement

Despite the announcement, the reaction from traders was unexpectedly muted. Some expected stronger momentum considering the endorsement from a prominent Trump family member.

Crypto analyst @Pluid expressed concern on X:

“The coin hasn’t pumped on this news — not a good sign at all.”

The lack of enthusiasm has prompted speculation that the market may be growing more cautious about political meme coins, even those tied to well-known public figures.

Official Trump is down 8.65% over the past 30 days. Source: CoinMarketCap

Controversy Over Wallet Announcement Sparks Confusion

Adding to the noise, Eric Trump addressed a dispute surrounding a recently announced “Official Trump Wallet.” Earlier this week, a promotion surfaced suggesting the TRUMP team had partnered with a major NFT marketplace to launch a wallet tied to the token.

Eric Trump denied any affiliation, warning:

“That wallet is not authorized by Trump… Magic Eden should be extremely careful using our name in a project that has not been approved.”

He added that while that particular wallet is not moving forward, the Trump-backed crypto venture is still planning to launch an official wallet in the near future. Donald Trump Jr. later confirmed those plans on social media.

Exclusive Dinner for Top TRUMP Token Holders

The latest announcement comes just weeks after an exclusive event held on May 23 at Trump National Golf Club in Virginia. The gathering brought together the top 220 TRUMP memecoin holders for a dinner and networking session. The event was aimed at strengthening the community and reinforcing loyalty among top investors.

While the private event drew attention, it failed to generate lasting price momentum, signaling that investor sentiment is cautious — even in the face of strong branding and community building.

Eric Trump’s Ongoing Support for Crypto

Eric Trump, who has positioned himself as a crypto advocate, has continued to voice support for digital assets. Speaking at the Consensus 2025 conference in Toronto, he remarked:

“From families to sovereign wealth funds, everybody in the world is trying to hoard Bitcoin right now.”

His pro-Bitcoin stance has contributed to the Trump family’s increasing presence in the crypto world.

What’s Next for TRUMP Memecoin?

Although backed by major names and platforms, the TRUMP token’s failure to sustain gains following the WLF announcement highlights a critical challenge: the market wants substance over hype.

Until the official wallet is launched and WLF’s purchase is confirmed on-chain, investors may remain hesitant. The token still holds significant market cap and visibility, but lasting growth may depend on utility, transparency, and strategic development.

Key Takeaways:

• Eric Trump confirms WLF will buy a large amount of TRUMP memecoin.

• TRUMP briefly surged 6.4%, then retraced to $10.10.

• Community remains skeptical amid underwhelming price action.

• Trump-branded wallet announcement was disavowed by the family.

• TRUMP holds a $2.03 billion market cap, ranked 45th overall.