Trump Media Gets SEC Green Light for $2.3B Bitcoin Treasury Plan

Trump Media and Technology Group (TMTG), the parent company of he Truth Social platform and partly owned by former U.S. President Donald Trump, has received approval from the U.S. Securities and Exchange Commission (SEC) to proceed with its ambitious $2.3 billion Bitcoin treasury strategy.

SEC Declares Trump Media’s Bitcoin Registration Effective

In a significant move on June 13, the SEC officially declared effective the S-3 registration statement filed by TMTG on June 6. This milestone gives Trump Media the regulatory go-ahead for its Bitcoin-related capital initiative.

The S-3 form is used by public U.S. companies to register securities like stocks, options, and convertible notes. Alongside the registration, TMTG filed a final prospectus on the same day, signaling the company’s readiness to act on its crypto-focused financial plans.

Breakdown of the Bitcoin Treasury Plan

As part of its strategy, TMTG has registered the resale of roughly 56 million shares, plus an additional 29 million shares connected to convertible notes. These securities are linked to debt and equity deals involving approximately 50 investors, raising a total of $2.3 billion.

Although the registration includes a universal shelf offering—giving TMTG flexibility to issue more securities in the future—the company clarified that it has no immediate plans to issue additional securities at this time.

Source: Kyle Chasse

Read More: Trump Media's New ETF Venture, Nostra DeFi Pause, and MicroStrategy's Bitcoin Milestone

Trump Media Doubling Down on Expansion

TMTG President and CEO Devin Nunes emphasized that the company is entering a phase of aggressive growth. “We’re rapidly expanding our social media platform, launching a streaming TV platform, and building a fintech brand,” Nunes stated. “Adding a Bitcoin treasury is a core step in transforming Trump Media into a powerhouse for the growing Patriot Economy.”

The company’s stock closed at $19.52 on June 13, marking a 2.06% decline for the day, according to Google Finance.

TMTG’s stock price fell 2.06% during the June 13 trading day. Source: Google Finance

Bitcoin as a Strategic Asset

This SEC approval comes just weeks after Trump Media confirmed its $2.5 billion capital raise to purchase Bitcoin on May 27—following previous denials of early reports about such a move. At the time, Nunes remarked that the company sees Bitcoin as “an apex instrument of financial freedom” and intends to treat it as a key part of its corporate treasury.

Crypto analysts have compared TMTG’s move to MicroStrategy’s high-profile Bitcoin strategy, with Arkham Intelligence posting on X (formerly Twitter), “Donald Trump’s company, Trump Media, will buy $2.5 BILLION of Bitcoin. Is Trump about to go Saylor Mode?”

TMTG Eyes Bitcoin ETF Launch

Adding to its crypto ambitions, Trump Media filed with the SEC on June 5 to launch a spot Bitcoin exchange-traded fund (ETF). According to the filing, the ETF would primarily consist of Bitcoin held by a qualified custodian and aims to closely track the asset's price performance.

Read More: Trump Media Files Trademark for Crypto Payment Service ‘TruthFi’

Conclusion

With the SEC's approval in hand, Trump Media is positioning itself as a serious player in both the tech and crypto industries. By integrating Bitcoin into its treasury and pursuing a spot ETF, the company is tapping into the momentum of digital assets while simultaneously expanding its social and media infrastructure. Whether this bold crypto pivot will pay off in the long term remains to be seen—but it’s undeniably making waves in both Wall Street and crypto circles.