Trump Crypto Project Buys $48 Million in Ether as Token Strengthens Against Bitcoin

World Liberty Financial, a cryptocurrency venture backed by Donald Trump, has made a significant move in the market by acquiring millions of dollars' worth of Ether (ETH). This purchase comes amid a modest uptick in Ether’s strength relative to Bitcoin (BTC), signaling a shift in market dynamics.
Massive Ether Purchase by World Liberty Financial
On January 19, 2025, World Liberty Financial made a series of purchases, acquiring a total of 14,403 ETH—worth approximately $48 million at current prices. As of this purchase, World Liberty’s total holdings of Ether have reached 33,630 ETH, valued at over $107 million, according to data from Arkham Intelligence.
This move by the Trump-backed crypto firm is notable not only for its size but also for the timing, as Ether has been gaining some strength against Bitcoin. The ETH/BTC ratio, which tracks Ether’s relative performance against Bitcoin, rose by 0.79%, bringing it to 0.03197 after a six-week period in which Ether had fallen by 18% against Bitcoin, according to TradingView data.
The Ripple Effect of Trump’s Memecoin Launch
This move by World Liberty Financial follows a surge in activity around Trump’s controversial memecoin, launched on January 18, which had a ripple effect on the wider crypto market. The launch of the TRUMP memecoin on Solana triggered a rally in Solana’s native token (SOL), which hit an all-time high of $270.
As World Liberty Financial accumulates Ether, the broader market is also witnessing a spike in interest. The price of Ether has been fluctuating between $3,133 and $3,440 in the past 24 hours, with the token currently down 1.5% to $3,230, according to CoinGecko. In addition, Google search volumes for "Ethereum" surged to their highest point on January 19, according to Google Trends, signaling growing public interest in the cryptocurrency.
Speculation on World Liberty Financial’s Plans
While World Liberty Financial has not publicly disclosed the motivation behind these large Ether purchases, there is significant speculation about what the company might be preparing. Eric Trump, the son of Donald Trump and an advisor to World Liberty Financial, teased on January 19 via an X (formerly Twitter) post that “something big” is in the works.
"Wait until you see what they do tomorrow," Eric Trump wrote, fueling anticipation for an upcoming announcement or project related to the firm’s growing crypto holdings.
A Bump in the Road for Trump’s Memecoin
As World Liberty Financial strengthens its Ether position, the TRUMP token, which was launched by Donald Trump’s crypto initiative, has encountered some turbulence. On the same day that Melania Trump launched her own memecoin (MELANIA), the TRUMP token saw a significant drop in value, with its market cap losing $5 billion in just 40 minutes. The price of TRUMP fell by 38%, from $74.60 to $45.90, according to CoinMarketCap data.
Melania Trump’s self-titled memecoin MELANIA saw a dramatic surge, reaching a market cap of $6 billion within just two hours of its launch. The memecoin was marketed as a token for expressing “support,” not as an investment opportunity, though its rapid rise raised questions about its long-term viability.
Looking Ahead
The strategic moves by World Liberty Financial—coupled with the memecoin launches by both Donald and Melania Trump—highlight the growing influence of the Trump family in the crypto space. As the market watches closely, all eyes are on World Liberty Financial’s next moves and whether their increased Ether holdings signal the development of a larger initiative or project in the works.
With the market reacting to both the rise and fall of various tokens, it’s clear that the Trump-backed crypto project is playing a pivotal role in shaping trends within the space. Whether these investments will pay off in the long term or become just another fleeting moment in the volatile world of cryptocurrency remains to be seen.
Disclaimer: The content on this website is for informational purposes only and does not constitute financial or investment advice. We do not endorse any project or product. Readers should conduct their own research and assume full responsibility for their decisions. We are not liable for any loss or damage arising from reliance on the information provided. Crypto investments carry risks.