Rumble to Launch Tether-Backed Crypto Wallet in Q3, Eyes Creator Economy and Coinbase Competition

Rumble, the video streaming platform known for its alternative positioning to YouTube, is making a bold move into the crypto space with the announcement of its upcoming non-custodial digital wallet. CEO Chris Pavlovski confirmed in a May 9 post on X that the Rumble Wallet—developed in collaboration with stablecoin issuer Tether—is set to launch in Q3 2025.

Pavlovski said the new wallet will directly compete with industry leaders like Coinbase Wallet, with an emphasis on Bitcoin and stablecoin support. The wallet may also integrate Tether Gold (XAUT), though final specifications have yet to be disclosed.

“Our goal is to become the most prominent non-custodial Bitcoin and stablecoin wallet, powering the creator economy,” Pavlovski stated.

He emphasized that Rumble Wallet will serve as a powerful tool to help content creators monetize more effectively—especially in international markets where traditional ad revenue is limited. This initiative aligns with Rumble’s broader mission of empowering smaller creators outside of mainstream platforms.

Rumble Wallet. Source: Chris Pavlovski

Backed by Tether, Bolstered by Bitcoin

This new venture builds on the strategic partnership between Rumble and Tether, which invested $775 million into the platform in December 2024. In March, Rumble began rolling out a Tether-based wallet for creators, signaling the company's broader shift into digital finance infrastructure.

Rumble has also started accumulating Bitcoin as a treasury asset, joining the ranks of companies like MicroStrategy. It made its first BTC purchase in March, acquiring 188 BTC, and currently holds 210 BTC worth approximately $22 million at current prices.

Entering a Crowded Market

Rumble’s wallet will face fierce competition in a space currently dominated by established names like Coinbase, MetaMask, PayPal, Crypto.com, Robinhood, eToro, and Revolut. The mobile crypto wallet market hit a record 36 million users in Q4 2024, according to data from Coinbase, which itself reported over 100 million registered users last year—significantly more than Rumble’s 59 million monthly active users.

Still, Rumble’s unique value proposition—centered on creator monetization and decentralized control—could help it carve a niche within a rapidly growing market.

Rumble financial summary. Source: Rumble

Q1 Financial Results Show Progress

Alongside the wallet announcement, Rumble reported its Q1 2025 earnings, which showed significant improvement year-over-year. The company posted a net loss of $2.7 million, a notable recovery from its $43 million loss in Q1 2024. Its GAAP loss of $0.01 per share beat analyst expectations by 90%.

Revenue climbed 34% year-over-year to $23.7 million, exceeding Wall Street estimates by 2.8%. The growth was attributed to stronger subscription revenue and improved monetization across the platform's video and advertising offerings.

“Rumble reported strong first-quarter 2025 results, highlighted by 34% year-over-year revenue growth to $23.7 million,” Pavlovski said in a shareholder statement.

Despite this momentum, Rumble’s monthly active users declined to 59 million, down from 68 million in Q4 2024.

Market Reaction

Shares of Rumble (RUM) gained 2.37% on May 8 to close at $7.78 in after-hours trading. However, the stock remains down 40% year-to-date, reflecting broader volatility in tech and crypto-adjacent equities.

As Rumble prepares for the Q3 rollout of its crypto wallet, the firm appears focused on redefining its identity—from video platform to decentralized fintech ecosystem for creators.