Promax Digital Unveils the Digital Fish Project: World’s First Tokenized Fishery

Promax Digital, a trailblazer in the global digital transition, has announced the launch of its groundbreaking initiative, the Digital Fish project. As part of the Chrysalis platform, this innovative project aims to revolutionize global food security and sustainability by creating the world’s first tokenized fishery, set to make a significant impact in Africa’s fish farming industry.

The announcement was made by His Excellency Louai Mohamed Ali, Group President of Promax United, at an exclusive, invite-only event held at the Royal Palace of Abu Dhabi. The event featured the unveiling of a limited collection of specially commissioned holographic artworks embedded with income-generating NFTs, marking the first-ever art pieces that provide real-world value.

Promax Digital: Leading the Digital Transition

Promax Digital is the latest addition to the Promax United family, a conglomerate known for spearheading global digital transformation. Through coordinated initiatives, Promax Digital is committed to driving the digital evolution across industries, positioning itself at the forefront of technological advancements.

The Digital Fish project is the company’s most ambitious initiative to date, bringing together digital technology and sustainability to address one of the world’s most pressing challenges—food security. By leveraging tokenized loyalty rewards, Promax Digital is creating an ecosystem where stakeholders benefit from ongoing financial returns while contributing to global sustainability efforts.

The FISH Project: Revolutionizing Fisheries in Africa

The Digital Fish project, or “FISH,” is Promax Digital’s eighth venture in the Chrysalis series of tokenized loyalty rewards programs. Following the success of previous projects, FISH focuses on revolutionizing fish farming, particularly in West Africa, to meet the increasing global demand for fish protein—a critical component of the world’s food supply.

Sustainable fish farming practices will replace the need for open-sea fishing, reducing the strain on marine ecosystems and allowing fish populations to recover. This initiative not only supports food security but also promotes the ethical and environmentally friendly production of fish, aligning with global sustainability goals.

Stakeholders involved in the FISH project will receive continuous rewards, generating value every second through their participation. These rewards are not limited to financial gain—they also contribute to the long-term goal of building a sustainable food system and reducing dependency on traditional fishing methods.

A Vision for Integrated Investment Opportunities

The FISH project underscores Promax Digital's dedication to integrating virtual asset ownership with traditional investment opportunities. According to His Excellency Dr. Mohamed Hussein Al Ahdaly, Group CEO of Promax United, the FISH initiative highlights the company's commitment to bridging the digital and physical worlds, enabling investors to create meaningful, real-world impact through innovative, tokenized solutions.

“We are merging the virtual and physical worlds, enabling our stakeholders to engage in a sustainable, scalable, and impactful project,” said Dr. Al Ahdaly. “The Digital Fish project is a prime example of how digital technology can address global challenges, from food insecurity to environmental protection.”

Promax United: A Global Innovator

Promax United LLC, headquartered in Abu Dhabi, is a dynamic conglomerate with a diverse portfolio spanning multiple sectors, including banking and finance, renewable energy, infrastructure, healthcare, logistics, and digital technology. Under the leadership of His Royal Highness Sheikh Hamdan bin Mohammed Al Nahyan and His Excellency Louai Mohamed Ali, Promax United is redefining industries and driving transformative change across the globe.

The company’s commitment to sustainable innovation and its forward-thinking approach have enabled it to lead initiatives that create lasting, positive impact on a global scale. Through its focus on sustainability, technology, and humanitarian services, Promax United continues to shape the future of industries worldwide.

For more information on the Digital Fish project and the Chrysalis platform, visit the official digital platform at ChrysalisRWA.com.

Conclusion

Promax Digital’s Digital Fish project is not just a technological breakthrough—it is a vital step towards achieving global sustainability goals and addressing food security issues through innovative digital solutions. With the support of tokenized loyalty rewards and environmentally conscious fish farming practices, the project is set to change the way the world approaches food production, creating real-world value while ensuring a healthier, more sustainable future for all.