MicroStrategy Adds Another $1.1B in Bitcoin to Its Portfolio

MicroStrategy, the world’s largest corporate holder of Bitcoin, has made another significant acquisition, purchasing 10,107 BTC for approximately $1.1 billion. The acquisition, made between January 21 and January 26, brings the company’s total Bitcoin holdings to 471,107 BTC. This move was confirmed by the company’s co-founder, Michael Saylor, on January 27.

A Strategic Move Amidst Market Volatility

The announcement came during pre-market trading hours on January 27, just as Bitcoin dropped below the $100,000 mark for the first time since Donald Trump assumed the U.S. presidency. Despite the dip in Bitcoin’s price, MicroStrategy continues to maintain its aggressive Bitcoin acquisition strategy, further solidifying its position as the largest institutional Bitcoin holder.

The company’s latest acquisition comes at an average purchase price of $105,596 per Bitcoin. This buy marks the latest move in MicroStrategy's ongoing mission to accumulate Bitcoin as part of its broader corporate strategy.

MicroStrategy’s Bitcoin Acquisition Strategy

MicroStrategy’s Bitcoin buying spree began in August 2020, when the company purchased 21,454 BTC using corporate cash. Since then, Saylor and the company have relied on a combination of debt issuance — including convertible and senior secured notes — to fund subsequent purchases. This strategy has seen the company aggressively expand its Bitcoin holdings, undeterred by market fluctuations.

In December 2024, MicroStrategy proposed increasing its common stock to 10.33 billion shares and preferred stock to 1.005 billion shares, allowing the flexibility to raise capital as needed. This move further demonstrates the company's commitment to using various financial instruments to continue its Bitcoin acquisition strategy.

MicroStrategy’s Growing Bitcoin Holdings

With this latest purchase, MicroStrategy’s Bitcoin holdings now total 471,107 BTC. This positions the company as a key player in the global Bitcoin market, with a portfolio worth billions of dollars. Despite the market's volatility, the company remains steadfast in its belief in Bitcoin’s long-term value as a store of wealth.

MicroStrategy's aggressive stance on Bitcoin has attracted both praise and skepticism, but it is clear that the company has committed to its vision of making Bitcoin a central part of its financial strategy.

As Bitcoin continues to fluctuate in price, the question remains whether MicroStrategy’s approach will pay off in the long run. However, with an ever-growing Bitcoin portfolio, the company’s presence in the crypto space is undeniable.

In the coming months, it will be interesting to see how other institutional players respond to MicroStrategy’s Bitcoin-focused strategy and whether this bold approach will influence broader corporate adoption of cryptocurrencies.