Jiva Technologies Approves Plan to Add $1M in Bitcoin to Corporate Treasury

Jiva Technologies, a Canadian wellness and plant-based e-commerce company, has become the latest corporate entity to adopt a Bitcoin treasury strategy. On November 25, the company’s board of directors approved an investment plan allowing the firm to allocate up to $1 million into Bitcoin (BTC), further diversifying its financial holdings.

CEO Lorne Rapkin emphasized the unique opportunity that Bitcoin represents, stating, “As Bitcoin continues to gain traction as a widely accepted and trusted asset class, we see a unique opportunity to strengthen our treasury with a resilient and innovative investment.” Rapkin highlighted Bitcoin’s “inherent scarcity and finite supply,” positioning the cryptocurrency as a hedge against inflation and a safe haven in times of economic uncertainty.

A Strategic Move Amid Growing Institutional Adoption

Rapkin also pointed to the potential for favorable regulatory environments and the increasing institutional adoption of Bitcoin, particularly noting the wave of Bitcoin exchange-traded fund (ETF) inflows, which have exceeded $30 billion since their launch. This surge in institutional interest underscores Bitcoin’s growing acceptance as a legitimate store of value and reinforces the company’s belief that Bitcoin is an ideal asset for corporate treasuries looking to protect against inflation.

Jiva Technologies’ Focus on Wellness and Innovation

Headquartered in Canada, Jiva Technologies is focused on building online wellness communities and creating immersive environments that support wellness brands. The company, which rebranded from PlantX Life in early November, operates Bloombox Club, an online plant delivery service catering to customers in the United States, United Kingdom, and Europe.

In addition to its new Bitcoin investment strategy, Jiva Technologies recently announced a joint venture with Kale Coin (KALE), an Ethereum-based cryptocurrency created specifically for the wellness industry. This partnership aims to further strengthen Jiva’s position within the wellness and cryptocurrency sectors. Following the announcement, Jiva’s stock price surged by 36.4%, reaching $0.33 per share.

A Growing Trend Among Corporations

Jiva Technologies joins a growing number of companies adding Bitcoin to their balance sheets as part of their treasury management strategies. On November 25, Rumble, a YouTube alternative video-sharing platform, announced its plans to invest up to $20 million in Bitcoin from its excess cash reserves. Similarly, biopharmaceutical company Hoth Therapeutics revealed on November 20 that it would allocate up to $1 million into Bitcoin, citing the cryptocurrency’s “inflation-resistant characteristics” and its potential as a store of value.

In a similar move, on November 18, artificial intelligence firm Genius Group purchased 110 BTC for $10 million to add to its corporate treasury.

Conclusion

Jiva Technologies’ decision to invest in Bitcoin signals a growing trend among corporations across industries seeking to bolster their financial strategies with the cryptocurrency. As Bitcoin continues to mature as a globally recognized asset class, its role as a hedge against inflation and a store of value is attracting the attention of corporate entities, including those in the wellness and technology sectors. With regulatory clarity and institutional adoption on the rise, Bitcoin is likely to remain a key component of corporate treasuries in the years ahead.