Interactive Strength Shares Surge 11 percentage Following $5 Million Bitcoin Treasury Strategy

Interactive Strength, a Texas-based manufacturer of specialty fitness equipment, has announced plans to allocate $5 million in Bitcoin as part of its new treasury strategy. The move comes after the company’s board approved the decision to invest up to 25% of its average daily cash holdings over the past three months into Bitcoin.

In a press release issued on November 21, the Austin-headquartered company stated that it views Bitcoin as a potentially inflation-resistant asset and plans to use it as a treasury reserve. CEO Trent Ward highlighted that Bitcoin’s growing acceptance as a primary asset class, coupled with its inflation-hedging properties, makes it a valuable store of value for the company.

“We believe Bitcoin’s inflation-resistant characteristics may make it a reliable store of value,” Ward said. “The approval of Bitcoin ETFs and the increasing involvement of institutional investors are clear signs of growing acceptance.”

In addition to holding Bitcoin as a treasury reserve, Interactive Strength also plans to accept crypto payments from customers for its fitness products. These payments will be retained in Bitcoin, subject to the same allocation limits as the company’s treasury holdings.

Following the announcement, Interactive Strength's shares saw a significant 11.4% increase, according to Nasdaq data.

The move aligns with a broader trend of public companies integrating Bitcoin into their financial strategies. Recently, AI firm Genius Group revealed plans to purchase $4 million in Bitcoin, expanding its holdings to 153 BTC as part of its “Bitcoin-first” strategy. Other companies, including MicroStrategy and Nasdaq-listed Acurx, have also increased their Bitcoin investments, viewing it as both a hedge against inflation and a key driver of technological innovation.