Ethereum Foundation Seeks Social Media Expert to Amplify Its Online Presence

The Ethereum Foundation is ramping up its social media efforts in an effort to strengthen its online presence amidst growing competition in the cryptocurrency market. In an announcement made on February 20, the foundation revealed its search for a social media manager to help amplify the most important developments and stories from the Ethereum ecosystem across major platforms like X, Facebook, LinkedIn, and emerging decentralized networks such as Farcaster, Lens, and Bluesky.

The role, as outlined in the foundation’s job posting, will be pivotal in elevating Ethereum’s visibility, especially as its native token, Ether (ETH), has faced price struggles in recent months compared to competitors like Bitcoin and Solana. While ETH remains a dominant force in the market, its performance has been underwhelming, and Ethereum has received criticism for lacking sufficient developer support in recent years.

As the new social media manager, the successful candidate will be tasked with curating and managing content across various channels, including the @ethereumfndn and @ethereum X accounts— which boast a combined following of over 3.7 million. The role will require close collaboration with the foundation’s leadership team to shape social media strategies, craft compelling narratives, and design campaigns to promote the latest developments within the Ethereum ecosystem.

The foundation is seeking someone who “lives and breathes” Ethereum, demonstrating a deep understanding of the blockchain and its surrounding community. The ideal applicant should have prior experience managing high-profile social media accounts, particularly those with over 10,000 followers, and be well-versed in the workings of social platforms like X, Facebook, and LinkedIn, among others.

In a lighthearted touch, the job description also requests applicants to introduce themselves creatively: candidates are asked to explain Ethereum in 180 characters, share what they believe is the most “underrated” Ethereum resource, and even present a funny Ethereum meme or joke to showcase their sense of humor.

In response to the job posting, Tim Beiko, protocol support manager at the Ethereum Foundation, encouraged candidates to "help the EF yap better,” highlighting the foundation’s desire to engage more effectively with its growing community. This reflects a broader push by the Ethereum Foundation to become more proactive in its marketing efforts—particularly in an environment where its token, ETH, has struggled to keep pace with Bitcoin and other altcoins.

Despite Ethereum’s technical strength and the recent completion of key protocol upgrades, there’s been criticism of the Ethereum Foundation for not doing enough to push the Ethereum brand forward. Ethereum has been facing challenges on multiple fronts, including its disappointing market performance and perceived lack of aggressive marketing. This job listing may signal a shift toward a more robust, high-profile approach to promoting Ethereum in the public eye.

Ethereum has also weathered criticism over its occasional large-scale Ether transactions, with some accusing the foundation of mismanaging its treasury. In February 2024, the foundation allocated $120 million worth of Ether to decentralized finance protocols such as Aave, which garnered praise from the Ethereum community for supporting critical ecosystem infrastructure.

Additionally, Ethereum developers recently agreed to accelerate protocol upgrades in an effort to speed up technical advancements and enhance overall network performance. However, despite these efforts, ETH has struggled to gain momentum. Over the past 12 months, ETH has dropped 8.3%, compared to the 12-month gains posted by Bitcoin (BTC) and Solana (SOL).

Industry insiders, including crypto-focused attorney Gabriel Shapiro, have commented on the job posting, urging the foundation to bring in someone who can "go hard" to truly boost Ethereum’s presence in the competitive crypto landscape.

This search for a social media manager represents a critical step for the Ethereum Foundation as it looks to rejuvenate its brand image and engage a broader audience. With fresh, dynamic leadership, Ethereum aims to reinvigorate its community and increase its influence in the cryptocurrency sector.