Coinbase Integrates Apple Pay Across All Onramp Apps to Streamline Crypto Transactions

Coinbase, a leading cryptocurrency exchange in the United States, has announced the seamless integration of Apple Pay into its Onramp app services, providing users with a simpler way to buy crypto. The integration, which went live on December 2, allows users to log in and conduct transactions using Apple Pay across all apps built with Coinbase Onramp.

According to a Coinbase blog post, the integration requires no action from app developers. Once users access Onramp-enabled apps, they will automatically see the Apple Pay option for quick and secure transactions.

Apple Pay’s Growing Role in the Crypto Ecosystem

While this is not Apple Pay’s first venture into the cryptocurrency space, it is its most significant collaboration yet. Previously, Apple Pay was supported by other platforms such as Binance, BitPay, and MetaMask. However, Coinbase’s wide reach and established user base in the United States bring Apple Pay into the mainstream crypto services market.

The news of the integration has been met with excitement across the crypto community, with many taking to social media to express their enthusiasm. One user on X.com (formerly Twitter) remarked, “This could be a tipping point! The ease and convenience of Apple Pay integration will undoubtedly attract a wider range of users to the crypto space.”

A Game-Changer for Crypto Adoption

The integration of Apple Pay with Coinbase’s Onramp app could significantly reduce friction for new users entering the crypto space. Apple's iOS platform, which boasts one of the largest user bases globally, offers a level of familiarity and security that could help mainstream cryptocurrency adoption. For users unfamiliar with the complexities of blockchain technology, Apple Pay provides a straightforward and trusted payment method, streamlining their transition into Web3 and crypto transactions.

Additionally, users will be able to conduct free USD Coin (USDC) transactions for both onramping and offramping crypto. Coinbase’s Onramp service supports over 60 fiat currencies, ensures regulatory compliance, and integrates more than 100 cryptocurrencies across 20+ blockchains, making it a versatile and accessible tool for crypto enthusiasts.

Coinbase’s Global Strategy: Expansion and Retraction

Coinbase’s recent expansion into Apple Pay integration is a significant development, yet the company’s global strategy is also evolving. In a separate announcement, Coinbase revealed it would be withdrawing its expansion plans into Turkey, which ranks as the fourth-largest cryptocurrency market by transaction volume.

When asked for details, a Coinbase spokesperson told Cointelegraph that the company is “always reassessing its position in the global marketplace.” However, no further specifics were provided regarding the withdrawal of their Turkish operations.

With its Apple Pay integration now live, Coinbase continues to enhance the user experience and simplify crypto transactions for a growing base of retail investors, while strategically refining its global footprint.