Brazil’s Méliuz Becomes First Public Bitcoin Treasury Company After Shareholder Nod

Brazilian fintech firm Méliuz pivots to a Bitcoin-focused strategy, acquiring $28.4 million worth of BTC and positioning itself as Latin America's first public Bitcoin treasury firm.

Brazilian fintech company Méliuz has officially become the first publicly listed Bitcoin treasury company in Brazil, following a shareholder vote on May 15 that overwhelmingly approved its strategic shift into Bitcoin accumulation.

The company’s executive chairman, Israel Salmen, celebrated the move in a social media post, calling it a "historic day" and confirming that Méliuz had purchased an additional 274.52 Bitcoin at an average price of $103,604, totaling approximately $28.4 million. This latest acquisition boosts Méliuz’s total holdings to 320.3 BTC, now worth just over $33 million.

Details of Méliuz’s latest Bitcoin purchase. Source: Israel Salmen

Méliuz made its first Bitcoin purchase on March 6, acquiring 45.73 BTC, and has since more than quadrupled its cryptocurrency holdings.

In a public statement, the company outlined a new business strategy aimed at increasing the amount of Bitcoin per share rather than merely treating BTC as a hedge against inflation or currency devaluation. Méliuz said it will accumulate Bitcoin in an “accretive way” for shareholders using various financial instruments.

“Rather than just allocating part of its cash to Bitcoin, the Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share,” said the firm.

Salmen emphasized that this shift makes Méliuz the first Bitcoin treasury company in Latin America, as the investment is now embedded in its core strategy, not just a balance sheet move.

Source: Israel Salmen

Despite Méliuz’s positioning, MercadoLibre, the Latin American e-commerce giant, holds more Bitcoin—over 570 BTC valued at approximately $59.2 million—after a March 31 purchase of 157.7 BTC, according to BitcoinTreasuries.net.

The announcement follows a remarkable rally for Méliuz’s stock (CASH3.SA) on the Brasil Bolsa Balcão (B3), which has surged more than 117% since the firm’s initial Bitcoin purchase in early March, according to Google Finance.

Currently, Méliuz boasts a market cap of 727.9 million BRL (roughly $128 million) and remains one of Brazil’s most recognizable fintech names, serving over 30 million users through its popular cashback and rewards platform.