Paris-Based Blockchain Group Adds $68M in Bitcoin to Corporate Treasury

Paris-based Blockchain Group has made a significant move into the Bitcoin treasury space, acquiring €60.2 million ($68.7 million) worth of Bitcoin. The purchase adds 624 BTC to the company’s balance sheet, bringing its total holdings to 1,471 BTC—valued at over $154 million.

The company announced the acquisition in a June 3 post on X (formerly Twitter), highlighting a reported 1,097% yield on its Bitcoin investments to date. The firm positions itself as Europe’s first dedicated Bitcoin treasury company, signaling increasing institutional momentum in crypto treasury strategies across the continent.

This move comes amid growing global corporate adoption of Bitcoin, driven in part by the U.S. approval of spot Bitcoin ETFs in January 2024. These regulated investment vehicles have unlocked new access for traditional institutions, fueling renewed interest in Bitcoin as a reserve asset.

Source: The Blockchain Group

U.S. President Donald Trump further accelerated interest in crypto reserves on March 7 with an executive order proposing the creation of a federal Bitcoin reserve sourced from seized digital assets.

Despite Bitcoin’s early-adopter advantage, relatively few European firms have publicly committed to BTC treasury strategies. Notable exceptions include BNP Paribas, 21Shares AG, VanEck Europe, Jacobi Asset Management, and Bitpanda. The Czech National Bank has also considered using Bitcoin as a hedge in its foreign currency reserve policy.

Bitcoin Treasury Trend Accelerates Globally

Blockchain Group joins a growing list of global firms shifting treasury strategies to include Bitcoin. Leading the charge is Michael Saylor’s Strategy (formerly MicroStrategy), which holds over 580,000 BTC—currently valued at over $60.5 billion. Strategy recently announced plans to raise an additional $250 million through a preferred stock offering to fund further Bitcoin purchases.

Strategy holdings, wallet clusters. Source: Arkham

Asia is also joining the trend. Metaplanet, often dubbed “Asia’s MicroStrategy,” became the world’s eighth-largest Bitcoin holder following a $118 million investment announced on June 2.

Meanwhile, analysts remain cautiously optimistic. Ryan Lee, chief analyst at Bitget Research, predicts Bitcoin will consolidate between $103,000 and $108,000 following its all-time high of $112,000 in May. “Onchain data shows continued whale accumulation, a bullish signal that frames any pullbacks as potential buying opportunities,” Lee noted.

As institutional demand continues to surge, Bitcoin’s status as a legitimate corporate treasury asset appears increasingly solidified.