Blockchain-Based Streaming Platform Rebrands to Multi TV+ After Major Partnership

RewardedTV, a blockchain-powered streaming platform, has announced a major rebrand to Multi TV+ following its strategic partnership with MultiMerica Media Ventures. This rebrand represents a significant step in expanding the platform’s global reach and content offerings, while addressing key challenges faced by Web3 streaming services.

As streaming services continue to grow in popularity, accounting for nearly half of total TV viewing time globally, their role in entertainment is becoming more dominant. The increasing relevance of streaming platforms is pushing a re-evaluation of how content is distributed and experienced. Web3 platforms like RewardedTV are leveraging blockchain technology to offer decentralized content distribution, new monetization models for creators, and more interactive, gamified experiences for viewers.

However, despite the potential for innovation, Web3 streaming platforms face hurdles such as limited scalability, unfamiliar user interfaces, and content scarcity, all of which have slowed mainstream adoption. In response, RewardedTV has undergone a rebranding effort aimed at overcoming these obstacles and broadening its appeal to a larger audience.

A New Era for Streaming: The Launch of Multi TV+

RewardedTV, which was powered by the Replay blockchain, initially introduced a decentralized TV streaming platform with a unique twist: gamified content monetization. Viewers could earn rewards while watching TV channels from around the world, creating a more engaging viewing experience. Meanwhile, content providers retained control over their earnings, with the added benefit of monetizing their content through ads.

With its new partnership with MultiMerica Media Ventures—a leading provider of content and advertising solutions—RewardedTV is now transforming into Multi TV+. This new iteration of the platform will offer both FAST (Free Ad-Supported Streaming TV) channels and Video-On-Demand (VOD) services, giving users access to the latest shows in a decentralized way.

The strategic collaboration with MultiMerica allows Multi TV+ to significantly expand its content library and reach top-tier advertisers, enhancing monetization opportunities for content creators and providing a richer experience for viewers. The platform’s global reach is also set to grow as Multi TV+ becomes more appealing to a wider international audience.

Expanding Reach and Content Diversity

As part of the rebrand, Multi TV+ has already attracted over 800,000 sign-ups, with more than 100,000 active monthly users—a strong signal of the platform’s potential in global markets. Despite the name change, the platform will retain its core features, including its gamified “watch-to-earn” model. Users will continue to earn RPLAY tokens while watching content, and the decentralized distribution model for content providers will remain intact, ensuring that creators retain control over their earnings.

The partnership with MultiMerica aims to bridge the gap between traditional streaming platforms and the Web3 ecosystem, offering a more familiar user experience while preserving the decentralized and gamified elements that set the platform apart. By doing so, Multi TV+ hopes to attract mainstream viewers who may be unfamiliar or hesitant about Web3-based streaming.

What’s Next for Multi TV+?

Looking ahead, Multi TV+ is poised to roll out new features, additional content, and improved performance, further enhancing the platform’s appeal. The rebranding is just the beginning of an exciting phase for the platform, which plans to share more details in an upcoming AMA (Ask Me Anything) session scheduled for December 11, 2024, on X Spaces. During the session, the team will discuss the rebranding process, upcoming updates, and new developments.

The transition from RewardedTV to Multi TV+ marks a significant step in making Web3 streaming platforms more accessible and appealing to a broader audience. By combining the strengths of its blockchain-based model with the resources and reach of MultiMerica Media Ventures, the platform is positioning itself to reshape the future of digital content consumption on a global scale.