Bitcoin Lacked Mainstream Media Coverage in Q2 Despite Hitting All-Time High

Mainstream Media Fails to Cover Bitcoin Surge in Q2

Despite Bitcoin hitting an all-time high in Q2 2025, mainstream media coverage was surprisingly muted, according to a new report by market intelligence firm Perception.

Out of 1,116 crypto-related articles published across 18 mass media platforms during the quarter, Bitcoin coverage was “deeply polarized” and lacking in volume, particularly from elite financial outlets. The report highlights a disconnect between public interest and editorial attention, raising concerns about information asymmetry for investors.

Top Financial Outlets Published Just 13 Bitcoin Articles

Notably, some of the world’s most influential financial publications had minimal engagement with Bitcoin news:

• The Wall Street Journal: Only 2 articles

• The Financial Times and The New York Times: Combined 11 articles

These three outlets contributed to just 2% of total Bitcoin and crypto coverage during the quarter, despite Bitcoin’s significant market milestones.

Diverging Sentiments: 31% Positive, 28% Negative, 41% Neutral

Perception’s analysis of article sentiment revealed a sharply divided media landscape:

• 31% of articles carried a positive tone

• 41% were neutral

• 28% were negative

This variation suggests that editorial stance, rather than market performance, heavily influences how Bitcoin is portrayed in the press.

Topic sentiment from CNBC, which produced 141 articles on Bitcoin in Q2. Source: Perception

Related: Crypto Venture Funding Soars to $10B in Q2 2025, Signaling Market Revival

Three Core Narratives in Bitcoin Reporting

The report identifies three dominant editorial narratives across media outlets:

• Enthusiastic Adoption – Outlets like Forbes and CNBC led the way with optimistic coverage, focusing on retail adoption, institutional investment, and mining.

• Willful Blindness – Media giants like The Wall Street Journal and Financial Times were notably absent from meaningful coverage, despite crypto’s growing relevance.

• Persistent Skepticism – Traditional outlets often highlighted themes like crime, cybersecurity, and legal issues, echoing long-standing critiques.

Source: https://x.com/furkanrypt/status/1938722430492540938

Crypto Coverage Varies Widely by Publisher

Media focus on crypto topics varied dramatically by outlet:

• Forbes: Emphasized Bitcoin mining, retail and institutional adoption

• CNBC: Prioritized banking, financial analysis, and investment vehicles

• Fortune: Balanced reporting across mining, banking, and market analysis

• Fox News: Concentrated on crime, cybersecurity, and legal risks

This variability underscores the lack of consistent narrative across media channels, further contributing to fragmented public understanding of the space.

Conclusion: Investors Are Being Left in the Dark

Perception’s report concludes that reliance on traditional or elite financial media for crypto insights can leave investors “systematically underinformed.” As the digital asset market continues to evolve rapidly, the lack of comprehensive and balanced reporting from top-tier media outlets creates a gap in financial literacy and awareness.

For Bitcoin to gain broader trust and adoption, media engagement must match its growing relevance in global finance.

Related: Bitcoin Slips to $107K Despite $1B ETF Inflows—Here’s What’s Really Behind the Drop