21Shares Predicts Major Crypto Developments in 2025: Bitcoin Adoption, Ethereum’s Revenue Rebound, and Stablecoin Growth

Swiss crypto provider 21Shares is projecting a transformative year for the cryptocurrency market in 2025, with continued growth for Bitcoin, a resurgence in Ethereum’s revenue, and further expansion of stablecoins. The firm’s latest report, titled 2025 State of Crypto Market Outlook, released on December 9, forecasts a significant rise in crypto exchange-traded products (ETPs), which are expected to reach $150 billion in assets under management (AUM) by 2025. This growth is anticipated to be driven by increasing institutional demand, U.S. approvals for crypto ETPs, and favorable macroeconomic conditions.

One of the key predictions in the report is that more countries will adopt Bitcoin as a reserve asset. 21Shares specifically anticipates that nations like Argentina may follow the lead of El Salvador in integrating Bitcoin into their national reserves. The firm also predicts that Bitcoin’s total value locked (TVL) will exceed $10 billion in 2025, demonstrating its expanding role in the global financial ecosystem beyond its traditional use as a store of value.

Adrian Fritz, Head of Research at 21Shares, emphasized that while European markets have led the way in digital asset adoption, the United States is rapidly catching up. As institutional investor interest continues to grow, the U.S. is becoming an increasingly important market for digital assets.

Ethereum, the second-largest cryptocurrency by market capitalization, is also set for a strong comeback in terms of revenue growth. 21Shares expects Ethereum to regain its revenue momentum, potentially exceeding 100% of its targeted growth due to advancements in layer 2 integrations, which are designed to improve scalability and reduce transaction costs.

The report also highlights the growing adoption of stablecoins, particularly within traditional financial sectors and among major web2 companies. Stablecoins, pegged to traditional assets like the U.S. dollar, are seen as one of the most compelling use cases for cryptocurrencies, offering a stable and efficient means of transacting in the digital economy.

Looking ahead to 2025, 21Shares also highlighted the firm’s impressive performance in 2024, surpassing $10 billion in AUM. To fuel further expansion, the company plans to bring on new executives to drive its business growth and adapt to the evolving crypto landscape.

With these developments on the horizon, 2025 is shaping up to be a pivotal year for the cryptocurrency industry, with Bitcoin’s reserve adoption, Ethereum’s recovery, and the rise of stablecoins marking key trends to watch.