21Shares Expands European Offerings with Four New Crypto ETPs

Swiss-based asset manager 21Shares has announced the launch of four new exchange-traded products (ETPs), further strengthening its position in the European digital asset investment landscape. The unveiling, made on November 27, adds new ETPs underpinned by Pyth Network, Ondo, Render (RNDR), and Near Protocol (NEAR). These innovative offerings align with emerging trends in blockchain technology and decentralized finance (DeFi), targeting a diverse range of applications from price oracles to artificial intelligence.

New ETPs Target Key Blockchain Sectors

The latest additions from 21Shares highlight the company’s commitment to offering diverse investment options that tap into growing segments of the crypto industry:

• Pyth Network: Focused on price oracles, which provide reliable external data to smart contracts.
• Ondo: Aims at asset tokenization, a rapidly evolving field in the blockchain ecosystem.
• Render (RNDR): Supports decentralized computing, critical for powering metaverse and AI applications.
• Near Protocol (NEAR): A proof-of-stake blockchain with a focus on scalability, security, and user-friendly decentralized application development.

In a standout feature, the NEAR ETP will allow investors to reinvest staking rewards directly back into the product. Staking enables token holders to secure the blockchain network by locking their tokens, earning rewards in return. Reinvesting these rewards could enhance the performance of the NEAR ETP and boost returns for investors.

These ETPs will be available for trading across several major European cities, including Amsterdam and Paris, making them accessible to a wide range of investors.

A Strategic Push into European Markets

The expansion comes amid a surge of digital asset investment products entering Europe, fueled by rising demand and regulatory developments. In October, 21Shares called on European regulators to establish a clear and consistent framework for crypto-based investment products.

Although the Markets in Crypto-Assets (MiCA) regulation has provided rules for stablecoin issuers and crypto exchanges, the regulatory landscape for exchange-traded funds (ETFs) and ETPs remains fragmented. 21Shares highlighted the need for the European Securities and Markets Authority (ESMA) to address this gap and create unified guidelines for all EU member states.

Leveraging Staking for Innovation

21Shares has been quick to adapt its offerings to align with industry trends. Earlier this month, the company rebranded its Ethereum Core ETP to reflect the integration of staking rewards. Renamed the Ethereum Core Staking ETP, the product now offers investors an opportunity to earn yield through staking, further showcasing 21Shares' focus on providing value-added services to its clients.

21Shares’ Role in the Evolving Crypto Landscape

With the launch of these new products, 21Shares continues to solidify its position as a leader in the European crypto ETP market. Its focus on innovation, combined with a proactive approach to regulatory challenges, positions the company as a key player in shaping the future of digital asset investments in the region.

The introduction of these ETPs not only broadens investment opportunities but also underscores the potential of blockchain technology across various sectors, including finance, computing, and AI. As the crypto market matures, initiatives like these from 21Shares pave the way for broader adoption and integration of digital assets in traditional financial markets.